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Marketing/Promotions Workshop Thu, May 17 2018, 6:00 pm - Thu, May 17 2018, 8:00 pm

DESCRIPTION

This workshop is about self-promotion for visual artists, however, nearly all of what is offered would work for any creative person seeking to market themselves. The valuable suggestions here are offered to help artists and creatives improve the art of self-promotion/marketing.


Discussion Topics


Marketing/Promotions
1. Marketing
Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.
2. Promotions
Identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out.


Panelist


Damn Good Agency                                                                                                                                             Damn Good is a creative company that defies the norm. We’re a band of thinkers and doers. Whatever the channel, we ignite expression of emotion. But our passion is partnering with brands who are brave enough to take risks to get results.

Gavin Robin Bio, Creative Principal, CEO/Owner


Delray Beach Marketing Cooperative                                                                                                                     The Delray Beach Marketing Cooperative, Inc., is a partnership between the City of Delray Beach, the Community Redevelopment Agency and the Chamber of Commerce. The DBMC’s mission is to attract people to the City, create a positive image and increase awareness of Delray Beach for a positive economic impact through Destination Marketing, marketing programs, special events and community collaboration.                                     

Stephanie Immelman, Executive Director 

Stephanie is a longtime marketing professional having worked for companies such as Continental Airlines and AT&T both in the USA and in Europe. She started her career in the travel industry at Continental, eventually managing the OnePass Elite frequent flyer program at company HQ in Houston. Stephanie earned her Master’s in International Relations at Boston University in Brussels, Belgium eventually running AT&T’s Competitor Intelligence division for Europe, the Middle East and Africa. Stephanie moved to London with AT&T and lived there for nine years working first in telecom then leaving to follow her dream of running an art gallery. 


Boca Raton Magazine and Delray Beach Magazine

Boca Raton and Delray Beach magazines are on the front lines of local issues and events in South Florida, covering the lighter side of life like dining news and fashion, to more substantive issues and trends. We help our readers navigate the dynamic lifestyle of this region through profiles of the people making it happen as well as the best experiences in arts and entertainment, dining, travel, health and beauty and more. We specialize in great storytelling. From explorations of local history to the stories behind the headlines, we’ve got our finger on the pulse of South Florida. Throughout our three decades of operation, we’ve been winning legions of sophisticated, educated readers who are curious and crave new experiences; we drill down past the obvious to find the best, the unique, the special.


Marie Speed, Group Editor-in-Chief                                                                                                                   

Marie Speed attended the University of Florida where she was awarded an MA in English literature. She moved to South Florida to become editor of Boca Raton magazine in 1991. Today, Marie is group editor of all JES publications, including Boca Raton, Delray Beach, Worth Avenue, Mizner’s Dreamand the annual publication for the Boca Raton Chamber of Commerce. She also oversees editorial operations of the company’s Salt Lake City magazines.


Her community involvement has ranged from work with the Morikami museum and the Boca Raton Chamber of Commerce to a longtime board member position at Caridad Center. She is also on the George Snow Scholarship Fund review committee. She is a past officer of the Florida Magazine Association and a member of Class XVII of Leadership Florida.

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